Instagram offers businesses a platform to market themselves and get close to their audience. They are given freedom of expression and stage to showcase their personality. Be it a brand or a creator, anyone can showcase their personality and will follow with it on their Instagram highlights. There might be instances where people struggle to gain traction in their B2C business, as the platform is highly competitive. In such scenarios, they can get free Instagram followers to boost their presence instantly. This allows them to gain both confidence boost and metrics boost. On the whole, Instagram is a space for self-expression and growth.
Instagram Highlights Ideas for Growing Your B2C Business
Instagram highlights can make your content shine well on Instagram. It helps your audience know more about you. You can share so many things without the risk of dumping content. Also, the correct usage of highlights can make your feed look important and uncomplicated. You have many options and content varieties to post on your Instagram highlights. Create separate highlights for each one of them. Here are some Instagram highlight ideas for you to start with.
Reviews or Testimonials
The first and foremost thing that people seek from you on Instagram as a business is testimonials. They want to see your product in action. Tracking all the testimonials you post in your feed would be difficult. So, use a separate highlight to gather all the testimonials and reviews you receive.
Product Display
Instgram is all about eastheic. Use the visual appeal of your product to entice the audience and pull leads. Display your products and write a concise description. On the whole, this highlight could act as a catalog for your brand. Additionally, new people visiting your profile can easily learn exactly what you offer.
User-Generated Content (UGC)
User-generated content on Instagram is essential to make your brand-friendly. Listen to what people on Instagram are saying about your brand. Then, create content and act to make the talk about your brand. You can even create branded hashtags to track user-generated content.
Interesting Buyer Story
Share an interesting story of a buyer. For example, if you own a business that provides gifts and subscription boxes, you could share how people love to give gifts. You could share the purposes for which people approach you. This emotes your audience and associates your business with a feeling, helping boost audience retention.
Behind the Scenes
Behind the scenes is typical content on Instagram for businesses. But at the same time, it is crucial to show behind the scenes to create an illusion of taking them into a personal glimpse.
Fun and Games
You can post fun games to interact with the audience. Keeping them in the highlight, along with the answers, can evoke more engagement. Make use of this idea to boost your engagement rates and showcase it as a medal in your highlights.
Question & Answer (Q & A)
Keep the questions and answers you asked and got from your audience in the highlight. This shows how ready you are to clarify your part. In addition to that, it increases your credibility and helps generate more leads.
Frequently Asked Questions (FAQs)
Collect frequently asked questions about your brand through competitors. Search in the comments and make a list of questions. Give the answers to your audience even before they ask you. This reduces the energy they spend and saves more time. Make it easier for your customers, who will readily purchase from you.
Wallpaper
Again, instagram is all about aesthetics. Share aesthetic wallpapers. You can tailor it based on the theme of your business. This connects the audience more. In addition to that, they can create a great way for people to interact with your content. You can use a free instagram downloader for gaining resources within the instagram itself.
History
Share your history. Tell them how you started and share your journey. Sharing personal stories can get you closer. Then, after, people can resonate with your content more quickly. The history could talk more about you rather than any other content could.
Polls
Polls are best to engage with your audience. The engagements need to be shown to your audience and lead as proof. With your reactions, the audience can learn your personality. It removes the strangeness of your brand and increases brand awareness.
Workplace Inclusiveness
Show how you encourage workplace inclusiveness. On Instagram, employee-generated content is becoming viral. Take advantage of it and move on to gain fame. Show how your employees work together to bring in new products or marketing strategies. Show the process to take the audience on an immersive journey.
To Wrap Up
To wrap up, a business needs to be on Instagram and harness the potential of Instagram fame. This contributes to their sales and marketing. People are always in search of fresh content and innovative products. This makes Instagram a viable platform. Use features like highlights to market yourself in an organized manner.